World Unseen
World Unseen was Canon Denmark’s most extensive branding campaign to date — an inclusive photo exhibition that allowed both sighted, partially sighted, and blind audiences to experience photography in new ways. The project highlighted Canon’s brand purpose and demonstrated the company’s commitment to accessibility, creativity and innovation.
The objective was to reimagine photography for blind and partially sighted people, shift perceptions among sighted audiences, and spark a broader conversation about how we all see the world.
Responsibilities:
Led the overall marketing and communication strategy
Key results
1,250 visitors across 4 exhibition days
92 NPS score from attendees
57% of visitors reported improved brand perception
11 PR stories across national and industry media
5,000 social video thru-plays, extending the experience beyond the physical exhibition
