ABOUT ME
I’m a marketing leader with 6+ years of experience driving growth and strengthening brands across both B2B and B2C markets. I specialize in turning marketing into a commercial growth engine by aligning brand strategy, data-driven insights, and customer understanding with business objectives.
At Canon, I delivered over 40% year-on-year growth in marketing-generated revenue for two consecutive years, while also building the marketing infrastructure that shaped how the company operates today. These experiences gave me a solid foundation in scaling marketing impact, implementing systems, and leading cross-functional initiatives.
At G4S, I oversee the full marketing agenda for the Danish market, covering both B2B and consumer segments. My role combines strategic leadership with hands-on involvement in commercial planning, ensuring that marketing drives measurable business outcomes while strengthening brand equity.
As a leader, I focus on clarity, trust, and accountability — empowering teams to take ownership while ensuring strategic alignment.
I thrive in dynamic industries where innovation, adaptability, and customer focus are key to long-term success.
CV
G4S Denmark
Head of Marketing
May 2025 - Present
Leading the entire marketing function at G4S Denmark, with full responsibility for both B2C and B2B. Driving the national subscription-based home alarm service for private households, as well as security solutions for businesses.
Leading overall marketing strategy across paid, owned and earned channels
Managing a cross-functional team of marketing specialists and product managers
Responsible for a multi-million DKK budget with strong focus on ROI, CAC and commercial efficiency
Collaborating closely on commercial planning with the executive team
Driving campaign performance through data insights, media optimization and brand development
Strengthening G4S’ brand and end-to-end customer journey across all touchpoints
Canon EMEA
Marketing Manager
Oct 2022 - May 2025
Led marketing for Canon’s Digital Print & Solutions division with full responsibility for strategy, revenue growth, and team leadership. Positioned marketing as a commercial growth engine by aligning closely with sales, building scalable and data-driven systems, and elevating Canon’s brand in a competitive market.
Key achievements:
Delivered over 40% year-on-year growth in marketing-generated revenue for two consecutive years
Led a high-performing marketing team, fostering collaboration and a data-driven culture
Established a scalable end-to-end marketing infrastructure (CRM, automation, and tracking) that became the foundation for how marketing operates and collaborates with sales today
Campaign & Digital Marketing Specialist
Jan 2022 - Oct 2022
Led integrated digital campaigns for Canon’s Digital Print & Solutions portfolio, enhancing lead generation and customer engagement through optimized email marketing, paid media, and SEO initiatives. Boosted conversion rates and brand visibility, while developing foundational skills in omni-channel strategy, stakeholder collaboration, and data analysis.
This role introduced me to leadership responsibilities and strengthened my ability to align digital efforts with strategic business goals, setting a path toward future management roles.
Brand- & Content Specialist
Feb 2021 - Jan 2022
Strengthened Canon’s brand both internally and externally, building brand awareness and ensuring consistent messaging across channels. Managed Canon’s website and UX, improving the customer experience and aligning digital touchpoints with the brand identity.
Also acted as brand guardian, ensuring Canon’s core values were integrated into all communication. This experience laid the foundation for broader marketing initiatives in later roles.
Key responsibilities:
Guardian of brand and brand purpose
Graphic design and content creation
Digital marketing development and execution
CX development and implementation
Student Assistant
Oct 2019 - Feb 2021
Graphic design / Content creation / Marketing Automation / Partner business development
